A soap bubble usually remains stable for only a few moments – it is a perfectly formed sphere with an iridescent surface that reflects its surroundings. As one of the classical vanitas symbols the soap bubble traditionally stands for the transience of the moment and the fragility of life.
THE LONG NOW approaches the soap bubble from a contemporary perspective – with reference to its chemical and physical properties as well as recent scientific and technological developments.
THE LONG NOW is aimed at extending the lifespan of a soap bubble, or even to preserve it forever. Using an improved formula, a machine generates a bubble, sends it to a chamber with a controlled atmosphere and keeps it there in suspension for as long as possible. The project is presented in the form of an experimental set-up in which the newly created soap bubble oscillates permanently between fragility and stability.

Images (Selection):

Video documentation:

THE LONG NOW from Verena Friedrich on Vimeo.

The Long Now, Verena Friedrich (DE ) from werkleitz on Vimeo.

Related Press (Selection):
We Make Money Not Art, 03/2017
Artefact Festival Leuven 2017, Metropolis M, 03/2017
“Wat is de rol van magie in ons leven?” (video), De Redactie, 03/2017

“The Long Now, transitional soap bubbles”, neural.it, 01/2017

Exhibition History:
Currents New Media 2017, Santa Fe, New Mexico, USA
“On Alchemy and Magic”, De Brakke Grond, Amsterdam, NL
“Cinema 2.0 : The Phantom Machine”, Ifva Festival, Hong Kong
“The Act of Magic”, Artefact Festival, STUK, Leuven, Belgium
Max Planck Institute for Biology of Aging, Cologne, Germany
MONITORING exhibition, Kasseler Dokfest, Kassel, Germany
NTAA exhibition, Foundation Liedts-Meesen, Zebrastraat, Gent, Belgium
Lab.30 festival, Augsburg, Germany (winner lab.30 award)
5th Moscow International Biennale for Young Art, Moscow, Russia
“Irisations”, Foundation Vasarely, Aix-en-Provence, France
“The Future of Visions”, EMAF Osnabrück, Germany
Prix Cube Exhibition, Issy-les-Moulineaux, France
Expanded Media Ausstellung, 29. Stuttgarter Filmwinter, Stuttgart, Germany “Move On – New Media Art from Australia, Canada and Europe”, Werkleitz Festival, Halle (Saale), Germany
“THE LONG NOW”, 1822 Forum, Frankfurt/Main, Germany (solo)
“THE LONG NOW”, OBORO (in the context of EMARE), Montréal, Canada

Credits:
THE LONG NOW (2015) was realised within the framework of EMARE Move On at OBORO’s New Media Lab and a residency at Rustines|Lab, Perte de Signal, both Montréal. With support of the Culture 2013 Programme of the European Commission, the Goethe Institut, the Conseil des arts et des lettres du Québec and FACT.